RESUMÉ
2022 - Current
VP/CCO - C2 Montreal
I lead the creative team and I am tasked with evolving C2’s creative culture, creative offering and experiences for the annual flagship event, the white-label business as well as branded spaces globally. I collaborate with a team of multitalented team of creatives specialized in environment design, programming, collaborative experiences, innovation, content and journeys.
HIGHLIGHTS
-Structured the team
-Evolved the business model
-Won key growth clients
-Introduced radical ideas, ambition, vision and visibility on growth
-Implemented creative operations and new processes
-Created defining work that sets a path for the future
-Helping grow agency reputation through work, wins, awards & speaking engagements
CLIENTS
-C2
-C2 Montreal
-C2 Spaces
-EY
-Twitch
-Accor Hotels
-Novartis
-BCG
2020 - Current
Global Executive Creative Director - Sid Lee
I head up global creative (remotely) as Global Executive Creative Director in the Global Task Force. I lead a team based in Los Angeles, London, Paris, Toronto & Montreal. I help push Sid Lee’s edge capabilities and grow the client portfolio within the network.
HIGHLIGHTS
-Staffed the team
-Developed the business model
-Won key growth clients
-Created the narrative and revamp for the brand
-Created defining work that sets a path for the future
-Helping grow agency reputation through work, wins, awards & speaking engagements
CLIENTS
-Unity
-WSP
-Porsche
-Salomon
-The Montreal Holocaust Museum
-Fifa
-Talent.com
-Louis Vuitton
-Havana Club
2018 - 2020
Chief Creative Officer - Publicis Groupe
I was leading 10+ agencies within the Groupe totaling approximately 600 creatives nationally. I was tasked to build skills-based bespoke creative teams around China’s largest international clients leveraging Publicis’s power-of-one offering.
HIGHLIGHTS
-Set the creative vision for all entities within the Groupe
-Launched Digitas in China
-Developed Publicis Luxe’s digital offering
-Launched Phi for Huawei
-Held all creative trainings
-Was pivotal in winning all of Nestlé China’s business
-Oversignt on Nurun, Digitas, Sapient, Luxe, Worldwide, Leo, Saatchi
-Helped grow agency reputation through work, wins, awards & speaking engagements
CLIENTS
-Heineken
-Nestlé
-Mercedes-Benz
-Nike
-L’Oréal
-Huawei
-Cadillac
-Buick
-Adidas
-Volkswagen
2016 - 2018
Greater China Digital Creative Director
The Walt Disney Company
I was TWDC’s first digital creative in China and set up the first digital creative team. I was tasked to set up Apps, Games & Immersive content, and development for 4 major brands Disney, Pixar, Marvel & Lucasfilm. I had oversight on Mainland China, Hong Kong & Taiwan.
HIGHLIGHTS
-Created the digital IP and monetization model
-Created mobile themes in partnership with all major handheld companies
-Developed mobile games for Zootopia and TsumTsum franchises with Tencent.
-Developed prototype for D2C streaming platform Disney+
-Helped grow company reputation through work, wins & speaking engagements
CLIENTS
-Disney/Pixar/Marvel/Lucas
-Huawei/Xiaomi/Apple
-OTT manufacturers
-Disney+
2015 - 2017
Group Executive Creative Director - R/GA
I set up the Shanghai office and established the R/GA promise in the Chinese market by hiring key teams in strategy, experience design, visual design, delivery and securing foundational clients to ensure a profitable business.
HIGHLIGHTS
-Identified and designed R/GA’s office in Shanghai
-Added R/GA to Nike China’s agency roster
-Wrote and directed local influencer stories for Apple/Beats
-Staffed, coached and trained teams
-Built the R/GA brand in market through PR, comms, events.
-Helped grow agency reputation through work, wins, awards & speaking engagements
CLIENTS
-Nike
-Apple
-Beats
-Samsung
2009 - 2015
Executive Creative Director - AKQA
I joined AKQA with the opportunity to open China’s first independent digital boutique agency. We started with 3 staff, 0 clients and were over 150 when I left. We established AKQA with a simple vision in mind, hire the best talent the market has to offer and create the best work in the Asian market.
HIGHLIGHTS
-Won key foundational businesses: Nike & Unilever
-Created iconic and highly acclaimed 100 Million campaign for Lipton
-Helped India’s National Cricket team win world cup with Bleed Blue Social Campaign
-Helped Nike streamline apps, retail and eCommerce
-Launched a first gaming cross border collaboration with Call-of-Duty online (Activision + Tencent)
-Formed today’s top creatives in the industry in China
-Helped grow agency reputation through work, wins, awards & speaking engagements
CLIENTS
-Nike
-Unilever
-Activision
-Tencent
-Coca Cola
-Oreo
-Yao
-Uniqlo
-AB Inbev
-Volkswagen
-Lego
2000 - 2009
Greater China Creative Director - Ogilvy
This is where I started. I was hired as the first digital creative for what was at the time OgilvyInteractive which then became OgilvyOne. I brought my interactive skills to the team I eventually hired, and learnt the craft from direct marketing all the way to classic advertising. My last year of my 9 year tenure at Ogilvy saw me in a national role where I was overseeing the creative output for China as a whole.
HIGHLIGHTS
-Launched ground breaking adidas work for the 2008 Beijing Olympics.
-Launched adidas’ “The Rook“ - a regional first in online gaming/tech and interaction.
-Grew my first creative team to nearly 60 creatives.
-Learnt, grew, repeat.
-Helped grow agency reputation through work, wins, awards & speaking engagements
HIGHLIGHTS
-Volkswagen
-IKEA
-Philips
-Adidas
-Haier
-PingAn
-KFC
-Shanghai 2010 expo
-Vans/Lee/The North Face